In New England, and just about every where else for that matter, people buy and sell homes during all seasons of the year. Although the peak season for many might typically be in the Spring and Summer months, lots of homes are also listed during the off-peak months. In Connecticut off-peak is during the months of November, December, January and February.
When a property is listed in the late fall or winter months, they usually result in gray exterior photos with very little color, and even worse, sometimes with snow on the ground. The owner may have color pictures laying around, but often they’re not ideal for publishing purposes.
Of course, it’s still possible to fully market a property during the winter months, and there are lots of buyers looking online during the winter months too, but when Spring comes around and a house is still on the market, the last thing you want is a gray listing when there’s lots of actual color outside. Its a huge missed opportunity to showcase a property when it could be showing it’s optimal beauty, plus it makes your listing look dated without updated full color photos.
And lets face it, if you listed in November or December, and its still on the market four months later, in a market where houses are typically selling within an average of 60 to 90 days, your property is going to be one of the older listings on the market and viewed as a “dated’ property. Plus, it’s competing with newly listed, full color Spring listings.
There is good news at the end of the rainbow. Updating photos is really easy and the cost isn’t as much as you might think. The fact is there is probably no better way to spruce up an old listing than adding a few new color shots to your listing portfolio. The cost of NOT updating your listing photos may actually be even greater than just leaving it “as is”.
There are other benefits to refreshing your photos too. One great benefit for the listing agent is the possibility of getting a new extension on a listing agreement that may be expiring soon. If you signed a six month agreement for a November listing, and you offer to hire a photographer to renew the listing photos, then perhaps the seller will see the added value in renewing the listing agreement with you rather than another agent.
Want to bring new life and color to your gray winter listing? Schedule your Spring ‘exterior only’ photo shoot with us today. We charge a simple $95 flat rate for exterior photos regardless of the style or the size of the property.
Jeffrey Wirz Photography is based in Stamford, Connecticut, and provides real estate photography services to real estate agents and “For Sale By Owner” sellers throughout Fairfield County, Connecticut and Westchester County in New York. To view sample photos and more information, go to the following link: